As internet marketers we know that our brand is one of the most important aspects of what we do online in order to make money. A site by the name of Brand Identity Guru is a Marketing Company located in in Boston, MA that specializes in helping visitors to determine how effective their brand is. The key function of the site, located at http://www.brandidentityguru.com, is the tool to assist users to determine how strong their brand is.

The test is a series of 12 questions that users walk through all dealing with various aspects of brand identity. Once all questions have been answered, the visitor is prompted to fill in contact information so that the company can then contact you to discuss your brand issues and how they can help. I did not fill out the test with my information so I cannot comment on how well the company does, but it was interesting nonetheless to see the questions as it gave me an idea of what was important in a brand.

The company itself seems to be a full service firm. There are a number of sections on the site, including a portfolio which presents prior projects the company has worked on. Here is how the company describes its services:

Today, companies need consulting in brand image development. That includes research, branding and positioning as well as a strategic genius, Brand Identity Guru Inc. should be your marketing company. Brand Identity Guru Inc. also does top-notch graphic design, ad campaigns, tracking programs and more. We know you want to do more with your marketing than just create an immediate sale (though that’s very important). It’s about creating a long-term relationship between you and your customers. Brand Identity Guru is a marketing company conscious of this need, and aims to keep it in focus during whatever work it does for its clients. We have one goal: use the best people in the business to achieve the best work possible for our clients.

The site is well designed and quite interesting to go through. Check it out if you are in the market for this type of service.