A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’. - Leo Burnett

Banner advertising, one of the most popular and prevalent forms of advertising in the cyberspace, is considered to be an effective online marketing medium and a source of revenue for website owners. The main purpose of banner advertising is to create an instantaneous impact on the observer’s mind, convincing him to click the hyper linked logo or the banner ad located on the web page. Hence, the effect of a banner ad in terms of its outline and placement is of great importance.

In order to conduct banner advertising as expected and make the promotion successful, there are a few tips and tricks which need to be followed. The first step towards successful banner advertising is the usage of the word “Free” with the web banner offering free sample or a trial. Free deals are usually appreciated by the people; hence it persuades the visitor to click onto the ad, consequently increasing the click-rate. The percentage increase in the banner click-through is believed to be a contributing factor in effective banner advertising.

The second factor acting as a stimulator for the banner click-through is the usage of bright colors for banner ads. Banners should be designed in brilliant colors including blue, green and yellow while the application of white, red and black colors should be avoided. Moreover, the banners should be self-explanatory stating offers in a comprehensive and a brief way.

The utilization of animated banners composing of the Java or a gif animation is also beneficial for banner advertising. It may increase the response rates by 25%. Animation exhibiting horizontal movements has proven to be eye-catching and grabs one attention quickly.

Banner advertising could be given a boost by using suitable phrases such as “Click Here”, “Visit Now” and “Enter Here” with the banner ads. Research estimates suggest that the click-rate increases by 15% if the banners include instructional words located at the right-hand side of the banner. Certain interactive icons such as radio buttons and click boxes may also improve banner advertising to a considerable extent.

Testing banner advertisements on several ad networks before deciding a specific one is also one of the points to focus on to make sure that the banner campaigns are effective. It enables one to determine the suitable banner ad designed to attract a lot of visitors. Percentage analysis of click-throughs leading to the product purchase is also essential.

Besides these factors, there are a few things which need to be avoided for successful banner advertising for instance, usage of phrases which show limitations for offers, promoting various things on the banner which are not related to one another, crammed banners, etc.

The success of banner advertising is entirely dependent on the click-through rate and it is directly proportional to it. A little mathematics, a little bit analysis and a rational scheming can lead to great accomplishments in the world of banner advertising.

Sarah Rahman is a student pursuing studies in the field of Mass Communication. She has a passion for writing and is currently working as a freelance writer rendering writing services to the national and International clients. You may get in touch on ali.sarah7@gmail.com or you may pay a visit to http://sarahrehman.blogspot.com/

Article Source: http://EzineArticles.com/?expert=Sarah_Rahman

Is This The End Of The One Click Era?

If you have been keeping in touch with the latest website traffic ranking trends there are numerous programs and software being released as we speak. Software and program that promises you more traffic.

Many times, the ‘one click era’ means services that will promise to get your website ranked higher in the search engines in exchange for a fee. What if we changed the tables and you are now the one with all the information that you need to rank your site. This is going to be fun.

Website Traffic Ranking Is Easy. First and foremost, you must ensure one thing before you start executing your plan for traffic. That is to be sure that your website is not just a portal it is also a website which has genuine content.

The 2 Things In Your Website. Search engine spiders are robots that scour the net looking for words and data to be computed and output into the search result pages. Try putting your website title and meta tag found in your web site ’source code’ to be relevant with your theme.

Obtain Votes For Raising Your Web Rank. Actually page ranking is like being in an election campaign. People vote for your site by ‘hyperlinking’ your websites URL address in their own websites. In simpler terms, all you need is to have people mention that they like your site on their own site.

Increase Your Website Traffic Ranking Faster. If quantity is what you can do then make your ranking growth exponential by searching for quality sites. Submit your comments and articles then point certain keywords to your own URL. Higher quality links means you get more respect in the search engines.

Manual Gives You More Control. By now you must be dazed as to why I would tell you to do this manually. Why not automate the entire process? Well, its because you won’t know what really works until you test them all manually and then document the stuff that works.

In short, you will have to work towards developing your own unique system to get higher website traffic ranking. Sure, you can learn more in detail about the technical parts of this strategy but ultimately it is what you observe that will determine your websites improvements.

Do you want to learn more about getting traffic? Download your free blueprint here: Website Traffic Ranking

Vern How is a webmaster, author and a traffic generation expert. His website currently serves over of 4,500 unique visitors per month.

Article Source: http://EzineArticles.com/?expert=Vern_How_Chan

OK, we have this new opportunity going on that everyone is doing, but not everyone understands. I’ve joined Linkedin, FaceBook, and Squidoo. I blog and I podcast. I’m working up nerve to get on YouTube. But wait. What am I going to get for all this? How much time do I need to spend? Where does this fit into my marketing strategy?

There is no question but it’s a happening thing

FaceBook is adding a million adults per week to their rosters.

YouTube gets over 50 million unique visitors per month.

FaceBook and MySpace have the equal daily traffic of Google and that’s going to double!

So how do you get in touch with all those people? How do you make social media work for you?

Social Media is about collaboration

It is said you already know enough people to network out to any resource you need. Social Media is about becoming a strong link in that networking web in which information, resources, ideas, friendship and inspiration are shared.

Casual vs. Purposeful Interaction

The easiest two places to start are Linkedin, which is focused on business and job related networking, and FaceBook, which seems more animated with people sharing everything from Karma Links to Groups for specific causes. Posting on forums is both causal and purposeful. For these versions of Social Media you just have to show up and participate. It’s all very casual and conversational.

It’s the blogs and podcasts and wiki’s that are more purposeful. They can be specifically targeted and used to actively build your business.

You need both the casual interaction and the purposeful content.

People are no longer willing to be sold

However, because there is so much hype, so many “buy now” urgent sales messages with “last-chance-to-buy” calls to action, we, as a buying public, are no longer listening to or being swayed by that approach. We are becoming immune. Internet readers want information from the internet. They don’t want advertising or marketing or some sort of pitch.

Don’t sell yourself - Be yourself

You know about the Law of Attraction, where your personal vibration attracts to you the essence of the energy you are emitting. Just be yourself and the perfect people will find you. Notice exactly how you are sharing. Are you helpful? Supportive? Friendly? Are you putting out the vibration that will attract the people you want as clients and customers? If not, get conscious about what you say, do, and write.

Hang out with your target market

Narrow your niche just as you have for your business. If you are in business go where business people hang out and relate to each other. If you are in health and fitness, join groups where people with that interest hang out, just as you would if you were joining a networking group in your area that you felt would lead you to new contacts.

Listen before you leap

Listen to what is going on in the social environment you choose to join before you start to post. Ease into the conversations. Keep your comments relevant. Offer suggestions and resources but do not promote yourself. Join forums that allow you to put your web site in your signature so people can get to know you more. Ask questions. Answer questions. Make friends. Build relationships. Keep listening for what other people in the social environment need to hear from you. Engage in conversation. This is not about you being a teacher or lecturer or even an expert. It is about engaging in a conversation. It is about building community. It is about establishing trust.

Get them to invest in your advice

So here’s the plan. You go on these social media environments and start relating with others. You post short supportive messages to friends and acquaintances you haven’t talked to in a long while. You post new discoveries you have made that others might like to know about. You share of yourself and your insights. And gradually you will establish yourself as a go-to person. And at some point, they will come to you to invest in your advice.

The bottom line is trust

Haven’t we been taught over and over that we need to build trust with our prospects and clients in order to see them purchase from us? Every time I offer a new teleclass or ebook, it’s the people who know me that purchase, the people from my list that I have been developing relationship with over the years. Sometimes they tell a friend but the major purchases come from people who trust me because we have built a relationship over time.

Don’t say it till you mean it

I have found a weight loss program that I really like. It is multilevel marketing and my upline was eager for me to get two people under me so I could get my product free. But you know what? I wasn’t ready. I was about ten days into the program and was getting results but I wasn’t ready to talk to anyone about it yet. My upline urged me to tell my prospects about what other people had achieved. But the people I want to reach, the people who know and trust me, only want to hear my personal recommendation.

After a month on the program I had results I was eager to talk about and share. I could come from my own heart, my own conviction and my own experience and really listen to and address the needs and concerns of my friends who I think might benefit from having information on this product. Please notice, I’m not going to sell them anything, I’m going to give them information so they can make an informed decision for themselves.

As one friend said, “Your word is gold with me.” What an honor. What trust. I want to always share from a place of personal integrity. I want everyone to know my word is gold with them.

Get yourself a platform for your passion

A blog can be up in five minutes. A podcast can be only 3-5 minutes long. Focus your content on something you care about, something you want to learn more about or help others do. Link that back to your web site where your services are listed.

Solve a problem

Look at your business. Look at your clients. What solution can you give them to a common problem that will bring immediate and noticeable results? Make a video with that solution and put it on YouTube, MySpace and FaceBook with links back to your main website.

Just having a blog and posting a video will help you establish more Web 2.0 presence than 90% of your competition. It’s that easy.

Social Media as a marketing strategy

Engaging in social media is both an Outreach Strategy and a Keep In Touch Strategy. You make new friends, develop relationships and support each other with your goods and services. After all, what are friends for?!

Cara Lumen, The Vision Distiller, helps proactive entrepreneurs translate their passion into a profitable presence on the internet. Her Magnetic Marketing Method guides you through internet marketing, content strategy, and signature product development and helps you become a true Success Magnet - http://www.caralumen.com

Article Source: http://EzineArticles.com/?expert=Cara_Lumen