A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’. - Leo Burnett

Banner advertising, one of the most popular and prevalent forms of advertising in the cyberspace, is considered to be an effective online marketing medium and a source of revenue for website owners. The main purpose of banner advertising is to create an instantaneous impact on the observer’s mind, convincing him to click the hyper linked logo or the banner ad located on the web page. Hence, the effect of a banner ad in terms of its outline and placement is of great importance.

In order to conduct banner advertising as expected and make the promotion successful, there are a few tips and tricks which need to be followed. The first step towards successful banner advertising is the usage of the word “Free” with the web banner offering free sample or a trial. Free deals are usually appreciated by the people; hence it persuades the visitor to click onto the ad, consequently increasing the click-rate. The percentage increase in the banner click-through is believed to be a contributing factor in effective banner advertising.

The second factor acting as a stimulator for the banner click-through is the usage of bright colors for banner ads. Banners should be designed in brilliant colors including blue, green and yellow while the application of white, red and black colors should be avoided. Moreover, the banners should be self-explanatory stating offers in a comprehensive and a brief way.

The utilization of animated banners composing of the Java or a gif animation is also beneficial for banner advertising. It may increase the response rates by 25%. Animation exhibiting horizontal movements has proven to be eye-catching and grabs one attention quickly.

Banner advertising could be given a boost by using suitable phrases such as “Click Here”, “Visit Now” and “Enter Here” with the banner ads. Research estimates suggest that the click-rate increases by 15% if the banners include instructional words located at the right-hand side of the banner. Certain interactive icons such as radio buttons and click boxes may also improve banner advertising to a considerable extent.

Testing banner advertisements on several ad networks before deciding a specific one is also one of the points to focus on to make sure that the banner campaigns are effective. It enables one to determine the suitable banner ad designed to attract a lot of visitors. Percentage analysis of click-throughs leading to the product purchase is also essential.

Besides these factors, there are a few things which need to be avoided for successful banner advertising for instance, usage of phrases which show limitations for offers, promoting various things on the banner which are not related to one another, crammed banners, etc.

The success of banner advertising is entirely dependent on the click-through rate and it is directly proportional to it. A little mathematics, a little bit analysis and a rational scheming can lead to great accomplishments in the world of banner advertising.

Sarah Rahman is a student pursuing studies in the field of Mass Communication. She has a passion for writing and is currently working as a freelance writer rendering writing services to the national and International clients. You may get in touch on ali.sarah7@gmail.com or you may pay a visit to http://sarahrehman.blogspot.com/

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