You have company website in order to inform potential customers. Spending money for marketing purposes is OK and every company has a website.

SEO: You have applied the best SEO you could do or pay for and got high ranking on Google, Yahoo and MSN Live! Spending more money. After inserting a free web statistics solution, you knew the site got traffic, but not enough visitors.

ADVERTISING: So you bought Adwords or Text Link Adds or whatever. Spending even more money. This resulted in more visitors.

BOOKMARKING: Tried sneaky bookmarking on Digg, Reddit, Technorati, etc. This resulted in more search engine links, but no real increase in visitors, as your products or services are not HOT. No problem as this bookmarking didn’t cost you any money. Still, less than 3 percent of all the website visitors submit their contact details.

WHITE PAPER: Thus you wrote a White Paper, and made it downloadable from your website after visitors submit their name and email. This increased the level of contact details to 4% - an increase of 1%. It might be the subject; it might be the products or the type of services, who knows. The fact is and remains: only 96% or more of all of your visitors come, read your website and leave without a trail or trace. The 4% is only what remains as a start for lead generation, as each one needs to be contacted to see if they really are interested.

Email marketing:

The next idea was to use email marketing: sending out tagged emails to potential buyers. These could be retrieved and traced when the receiver clicked n the link inside the email. Great idea, but you didn’t have enough email addresses to send out. Thus you had to buy email opt-in lists. This sounds like getting into spamming, not? Pushing people into your website is almost like luring them to visit your website. Moreover you had to build a special ‘Landing page’ to ultimately keep their interest further.

Have you already questioned yourself?

What is the likelihood of sending an email to someone with an appropriate message at the appropriate time?

This is multiplying probabilities:

For instance:

* Probability of addressee related to your proposition: 40%

* Probability of appropriate message (is he interested): 15%

* Probability of timing (now or next year or later): 9%

* This becomes: 0.40 times 0.15 times 0.09 = 0.0054 or 0.5%

Meaning in order to get one interested person, you have to send out 185 emails. Thus if you want 10 possible Leads, you need to send out 1850 emails. WOW!

These Leads still need to be qualified, thus your return on emails will be much lower.

(Note: these numbers are just an example and differ from industry to industry and product or service proposed.)

Conclusion: you will be needing massive amounts of email addresses. These you only can obtain by buying them. Spending more money.

Build on the natural inflow of visitors:

Still you have visitors coming to your website by their own means. Not being pushed or lured by an email campaign. They are pulled in by your content and the interest in your solutions, products or services. Thus what you need is a solution able to reveal the identity of the visitor by company name. Their location, language, website,… Just like any web analytic solution, the search terms used and the pages visited can be captured and listed. This allows for identifying their interests and needs.

Not web analytic: website visitor identification solution:

At first you might think you just need a web analytic application or service, however there is a important difference: web analytic aggregate data about the website, whereas website visitor identification solutions aggregate data by visiting company. For each visiting company a record has to be inserted in the company data base. Once a system stores companies in a data base, a CRM is not far off. Just add the possibility of entering contacts, events/actions and agenda for having a basic CRM.

The CRM becomes more sophisticated by the integration from the website visitors and their visits with the capabilities of the CRM. This will enhance the CRM functionalities into a different kind, as the data from the website flows into the CRM, keeping the CRM a lively information source. Of course in order to use a visitor identification solution, you will be spending money. However this is spending money to leverage the investments and expenses made for your website.

Website visitor identification integrated in CRM:

In order to inform further about the visitor identification combined with CRM, please visit LEADSExplorer

Business benefits:

* Identify your business opportunities with Leads, Customers, Ex-Customers, and Missed Customers

* Nurture and convert interested parties into Leads, into Prospects, into Sales using the integrated CRM

* Internet Data Mining for Company info and finding Contacts.

* Get Sales reasons to: call, email, send letter, leaflet, visit: using the appropriate, timely message

* Re-contact the indicated returning known visitors

* Get more lead opportunities

* Reduce significantly the acquisition cost for: Leads, Prospects and getting Appointments

* Reduce significantly the Customer Retention costs

LEADSExplorer http://www.leadsexplorer.com/en/le/t/BusinessProposition.html

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