If you have been blogging or creating sites with the purpose of generating internet cash flow to make more money then you have heard of the importance of search engine optimization. The standard in SEO education is Aaron Wall’s SEO Book.

One of the most successful bloggers, Darren Rowes of Problogger.net, has this to say about the SEO Book:

If you have a budget for your education and want to learn from a real expert in SEO I highly recommend checking out Aaron Wall’s SEO Book. It costs $79 and is the best resource I’ve found on the topic with 328 pages of instruction (with free updates - and Aaron does update it) plus a nifty little bonus called 33 Days to Online Profits. It has a 100% Money Back Guarantee if you find that it’s not for you.

Darren makes approximately $100,000 per year in income from the internet, so I would suggest he is a good gauge for what works, what doesn’t, and most importantly where to spend your valuable time.

Here is how Aaron describes the book:

My 328-page SEO Book (with free lifetime updates) offers pure step-by-step knowledge designed to get you what you’re really after—significantly more traffic to your website.

I’m so confident that this information will help you that I’ll happily eliminate 100% of the risk by providing an unconditional 90 day money back guarantee. You get the rankings and the traffic you need, or you don’t pay a single penny.

From my experience it is the most comprehensive SEO guide, and there are a lot of them! Here is a description of what the pros and cons are, and my own personal experience with the product.

Pros:
* Quick start checklist
* In depth discussion on copy writing and usability
* Writing content for search engines (navigation, page titles, linking)
* Search engine interactions - including link building, the best text to have on incoming links and more
* Regular updates
* Pay Per Click strategies
* Monitoring your results and the impacts SEO is having on your site

Cons:
* The book is very big and can be a lot to digest at first
* Covers how to hire a SEO consultant, which for many bloggers is not the best use of funds
* Can seem a bit disorganized at first as there is so much to do in the book.

My Experience:
The first thing to note with SEO Book is that it is actually updated when new processes are required to be effective in SEO. Most (99%) of the guides out there do not do this. The second thing is that SEO is a huge endeavor and going into it without an education is like buying stocks without any research - you can thrash around for awhile but eventually you will get lambasted. To highlight one particular tip that worked for me, I recently altered the way I used keyword density on my site Albertatourist.com and saw a jump in traffic of 10%. To me this was huge as the site has just floundered in the past and is showing signs of life again. That alone was worth the investment.

Recommendation: Very strong buy. If you buy just one product to improve you internet cash flow and make more money, then The SEO Book should be it.