Google Analytics is a powerful tool that can provide a great deal of information about the traffic that is coming to your site. Information such as Site Usage, Visitors, Traffic Sources, and Content. In this article I will discuss how to sign up for Google Analytics. The topic I would like to discuss today concerns traffic, and that is the entrance keywords that are bringing people to your site.

How to Access Google Analytics

Signing up for Google Analytics is simple. Visit the home page at www.google.com/analytics. From there, you’ll be able to create a new free account.

If you don’t already have a Google Account, you’ll need to create one before signing up for Google Analytics. Google Accounts offer single sign-on to many of Google’s applications, and ensure the highest level of security for your account. You can create a new Google Account from the Google Analytics home page.

Once you are all signed up you are not finished - you need to install some code on your site that activates the Google Analytics engine and allows the system to begin tracking data on your site. One thing to note is that the data will not be there instantly. It will take a couple of days for Google to receive data from your site before the system is able to present anything worthwhile.

Getting to the Entrance Keywords Section

Navigating to the Entrance Keywords Section is straightforward. On the main page of Analytics, click on View Report beside the list of sites that you are tracking. Google Analytics will then take you to your Dashboard page. On the left hand side of the screen is a button called Traffic Sources- click on that and then on Keywords which will show up below where you just clicked.

Viewing the Analyzing the Keyword Data

On the Keywords page is a ton of good information about your website. Of most important is the information presented in the table near the bottom of the page. These are the top keywords that have sent traffic to your site. Have a close look at this list.

These are the keywords that are driving users to your site. You job now is to start optimizing your site to ensure that the top keywords are focused throughout your site. Of course, like everything on the internet this is easier said than done. I suggest you check out Brad Callen’s Keyword Elite program. It is worth the investment in your business and will allow you to use the data from Google Analytics to your advantage.

Conclusion

The keyword section of Google Analytics is a powerful tool in the keyword optimization for your websites. That is just the tip of the iceberg though. You need t really spend about an hour exploring the data presented to get a full feel for how powerful it is. If you have not signed up yet, please do so a immediately.