To grow your business and realize the success you desire and deserve, you need to constantly research your market place.

One of the most effective no-cost research tools I have used and recommend to my clients is “Google Alerts”.

“Google Alerts” is probably the most effective no-cost research tool in the world, yet most business leaders are not yet using to enhance the effectiveness of their market research.

Here are 10 ways that I deploy Google Alerts to grow my business and attract more clients:

1. the industry I work in and trends in the market
2. my competition and marketing strategies they are implementing
3. research about market trends in my clients industry
4. reviewing the strength of my clients brand
5. researching my clients competition
6. accessing statistics to use in presentations, reports and articles
7. identifying potential joint ventures and strategic alliances
8. discovering new business tools
9. research for my book
10. content for my products, programmes and live events.

Google Alerts enables you to set up an email alert on a daily or weekly basis or if you prefer, in real time.

You can create your Google Alerts account by registering at www.goggle.com/alerts.

I recommend putting in place a once-a-day Google Alert which you can then review at the start of each day.

Items that feature in the news, in blogs or on the web can be included in the alert.

I highly recommend you setting up your own Google Alerts - and don’t forget to set an alert up for:

* your own name
* the names of your key products
* and of course your business.

This will enable you to monitor and track your personal and corporate brand and where people are reporting on you, your products and services and your business. So if you want to grow your business, make sure you set up your Google Alerts account today and realise the business growth and success that you desire and deserve.

Krishna De invites you to join her in conversation with experts from around the globe to discover how to build your brand and grow your professional services firm at www.bizgrowthlive.com/ . You will also receive access to Biz Growth Express a weekly newsletter bringing you strategies, inspiration and tips to grow your professional services practice. Register today at: www.krishnade.com/.