There is a normal trend that goes with creating websites, and it usually never caters for non-english speaking languages.

It is often taken for granted that websites are created in the english language and that website visitors should be able to read the content. What about the non-english speaking countries though?

The internet being what it is whereby everyone in the world can potentially visit a website, means that there is another market that is being missed by not harnessing the potential that translating your webpages could bring.

Whether you are selling a product, building websites for pay per click revenue or offering a service, you could increase your income and sales by translating your website into other languages.

Doing this allows your webpages to be indexed in other languages by the search engines, and you also do not need to worry about duplicate content, increasing your number of webpages and your earnings.

The great thing is, with the right tools you can do this with minimal effort, cost and time. You do not need to know a particular language in order to translate your pages into it.

Maybe you’re creating websites to earn from the Google Adsense programme. Why not create a website and then translate it to increase traffic and revenue?

Maybe you’re creating websites to promote affiliate programs. Why not translate your sales page to reach a larger audience to increase the likelihood of sales?

There are benefits of translating webpages no matter what it is your website is aimed towards achieving.

You may now be thinking “there are many top online translators that can translate content at the touch of button”. Sure, but an important part of website translation is the ability to keep the visitor on your website rather than to leave to translate your site using another service. Keeping the visitor on your site with the content translated means that you can link to your affiliate program or show your pay per click ads - potentially earning you money from this visitor.

There are great advantages of translating your webpages. Why not benefit from these advantages by making your website multilingual.

To translate your website with little effort check out Translation Gold. Also make sure you subscribe to my newsletter to receive invaluable tips for earning online at http://www.onlinewithjustin.com/subscribe/ (you can even grab a $427 value gift for free just for doing so!).

When I started out creating info products it always bothered me as to who exactly I should be targeting. Who was my audience, who would actually buy information over the internet?

This is a common problem but one that can be easily solved when we realise it’s not a particular market we should be going after but a particular kind of person.

A desperate person!

If you can somehow zero in on people who will do anything to cure there acne for instance, to stop their pain be it physical or emotional, then you can sure sell to them!

This may sound a little heartless but really, you’re just filling a need and it’s your duty to cash in on it

And it’s this internet marketing “secret” that is discussed in Alexis Dawes new ebook Desperate Buyers Only.

This may seem like yet another product about writing ebooks and selling them to niche markets - the same old story. In actual fact where Alexis has done a great job is in making the 70 odd page tome a great read. Very few ebook authors manage to do this one simple thing. They forget they’re selling a product that people will actually take the time to read - they just think about the dollars.

It may seem obvious to target needy people, whether they have a sinus infection or are just stuck in bad debt - but Desperate Buyers Only explains exactly where to find these kinds of markets and then how to solve their problems.

If you’re not solving someone’s problems then you’re not making any money on the net full stop.

But this course doesn’t stop there. We’re then shown how to go about creating the product and crucially how to write the sales page.

Alexis has devised her own highly effective technique to draw the reader in and get them to flip open their wallets and she provides the detailed plan right here. This, in my humble opinion, is worth the asking price alone. Once you truly know how to engage and persuade the reader then real riches await!

The next step in marketing infoproducts is getting people to the site. You can have the greatest sales letter in the world but if no one reads it then, guess what, you’re not gonna make any money. Luckily Alexis is here to save the day once more. Sure, she goes through the more obvious traffic magnets like articles and posting in forums but she also has an ace up her sleeve which is duplicatable even for affiliate products. I tried it and it works, but you’ll have to buy the book to find out what that is!

Overall this is perhaps the best infoproduct creation ebook out there, it’s ingenious twist on a well worn theme could be exactly what you need to launch your business into the stratosphere. Desperate Buyers Only is essential for any serious marketer, newbie or pro.

Read the full review of Desperate Buyers Only at Matthew’s site which reviews the latest and greatest Internet Marketing products

Listening to podcasts isn’t something I enjoy or take time for, quite frankly. I’m a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need. However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I’m in the minority, I believe. The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.

What is a podcast, anyway? A podcast is an audio file that you create in .mp3 format that is uploaded with an RSS (Really Simple Syndication) file to your server for your target market to download on any number of programs created to receive or subscribe to your audio file so that they can listen to it at their leisure on their computer or a personal mp3 device.

Why should you create a podcast? I think it serves as a marketing tool for the solo service professional, who might want to do one of the following:

–create an Internet radio show or talk show in which you create content-rich broadcasts for your target market

–conduct a teleclass series in which you interview experts who have solutions to problems faced by your target market

–promote a printed book, ebook, or CD/DVD series by releasing promotional snippets to a wider audience

–provide short and valuable expert tips to your target market (my Get More Clients Online podcast consists of the weekly article I write for my newsletter)

Many podcasts are about an hour in length, especially when they consist of recordings of radio shows or teleclasses. However, I think that the listening threshold for most people is about 10 minutes. So, that means that your podcast needs to be 10 minutes or less in length. If it’s longer, you really have to grab their attention in the first 10 minutes to keep them listening for the full amount of time.

Good content and a good speaking voice are key to maintaining interest. Don’t make your podcast one long advertisement for your services or products — share some useful information with your target market to help them solve their problems. And, you need to have a good speaking voice. Nothing is worse than listening to someone read a speech with a monotone delivery. So, for maximum impact when you record your podcast (especially if you’re just recording yourself), get up and walk around, smile, gesture, or do whatever you normally do when you deliver a speech. Modulate your voice, much in the same way that you would when you have a 1:1 conversation with someone — put feeling and emotion into your words. I pretend like I’m talking to my best friend, and that helps me with a lively delivery.

What are the steps to creating a podcast?

1. Listen to a few podcasts to get a feel for what others are doing. To listen, you’ll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a free online download. You’ll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store. Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search. To find others, simply search online for “podcast directory.”

2. Plan your podcast. Who is your target market? What do they want to listen to? How will your podcast be unique from others in your industry? What’s your format (interview others, host a teleclass, or record yourself)? How long will your podcast be? How frequently will you deliver your podcasts?

3. Record your podcast. Many people choose to record their podcast with a free piece of software called Audacity. It has an easy learning curve and advanced features for more experienced podcasters. Mac users might want to check out Garage Band. For best recording sound, don’t use the microphone that came with your computer or that is built into your laptop. You’ll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.

4. Save and upload your podcast to your server. Once you’ve created your podcast in an mp3 file, now you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it’s readily available. You can upload it to your website, or use one of the many podcasting hosting services available. The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hosting account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently. That’s why I use a fee-based audio service hosting company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee. Another popular podcast hosting company is Hipcast.com.

5. Create your podcast feed. You can create your podcast feed from scratch, but I recommend you use a feed service to do so. If you use a podcasting hosting service, this feature is included in your service package. For everyone else, the quickest way to create your podcast feed is through Feedburner.com. This is the same service that creates RSS feeds for blogs. The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology.

6. Publish and promote your podcast. If you use a podcasting hosting service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast. Or, you can enter the info directly into the major podcast directories. You’ll also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called chiclets) to your sites. You’ll have to cut and paste the HTML code into your templates to create the chiclets. You can get directions on how to publish subscription buttons from the various podcasters you want to feature. Lastly, you’ll want to create “album art” for your podcast, or a graphic representation that many podcatchers upload with the mp3 file. Album art may be from 170×170 to 300×300 pixels square at 72 dpi. Any graphic designer can help you create this graphics file.

7. Make money from your podcast. Advertising on podcasts is still fairly new, but some companies like Fruitcast.com or PodcasterAds.com are places to start. Another option is to place Google Adsense listings on all of your sites listing your podcast, or seek sponsors for your podcasts, just like you would for a radio show.

Don’t let the audio world pass you by! Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offer to the world.

Copyright (c) 2006 Donna Gunter

Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at Get More Clients Online. Read about running an online biz at her blog, Get More Clients Online Blog.