If you are a webmaster, chances are you know about Google AdSense. The AdSense program allows website publishers to display relevant advertisements on their website to earn revenue. The website publisher will earn a percentage of the advertising revenue when their website visitor clicks on the advertisement.

Today, there are many webmasters enjoying hundreds of dollars a day or more with the AdSense program and here are 5 great tips to improve your earnings.

1. Use an ad format that is working well for many other webmasters. According to Google, the 336 x 280 rectangle, the 300 x 250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Experiment with different ad formats and track the results for your website to maximize your revenue.

2. Create a custom palette for your ads. Choose a color that goes well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea here is to make the AdSense ads appear as though they are part of the web pages.

3. Placing your ads in the right location can make a big difference in your earnings. For example, when it comes to articles, your ads can be effective by being placed right below the article. This allows the reader to have something to do after reading the article and that is clicking on your ads. If you visit Google’s website, they have published a “heat map” to demonstrate AdSense positioning.

4. Use multiple ad units. According to Google’s Terms of Service, you are allowed to post up to three ad units per page.

5. Add a new page of content to your website every day. The more content your website has will result in more visitors finding and returning to your website. If you place Google AdSense on every page of your website, this will improve your earnings.

These are 5 tips that have worked well for many webmasters who generate revenue using Google AdSense. Keep in mind that the ads are displayed according to your page’s content. Build great content for your visitors and watch your AdSense revenue grow!

Lesley Dietschy is the founder of a network of websites including http://www.HomeDecorExchange.com and http://www.HomeGardenExchange.com. Please visit these website for all of your home and garden decorating needs.

For $0.99 eBooks with free resell rights, visit: http://www.homedecorexchange.com/eBookStore/HDEeBookStore.htm

The strategies to build wealth are different to an array of people. For some, real estate investments provide a steady stream of cash inflows and tax advantages. To others, stock market index funds grow their nest eggs at more than 10% a year for 20 years or more. Wealth also means many different things to different investors. For some, it means putting every one of their children through college. To others, wealth simply means fancy cars, huge mansions, and the ability to relax all day. Despite what you think wealth means and what strategies you use to build wealth there’re really four principles of wealth building: 1) make more, 2) spend less, 3) start early and 4) manage risks.

Make More

The first and utmost important thing for wealth building is that you have to have a big enough nest egg to grow your money no matter what strategies you use - real estate investing or stock market investment. There’re basically two ways to make more money by working (not investing) - from your regular 9-5 job and from a secondary supplemental income. Besides education and working experience, the industry you’re sets the range on how much you’ll make from the job. People fresh out of the college with a computer science degree will likely start at $50,000 a year, which may take 5-10 years to reach that earning power in other industry. If you work for love (you really love your job) not for money, you’ll need the skills that you can earn good money out of your work.

Spend Less

Unless you have a budget and control your spending, you won’t be able to build wealth. Too often those who make a million a year end up with another million in debt ‘cause he spend two millions a year. Those who make only $50,000 a year could end up with $10,000 richer if he spend only $40,000 a year.

Start Early

The power of compound interest is amazing. If your ancestors had put one dollar away for you 200 hundred years ago and that one dollar has earned 10% every year since then, the net worth of that one dollar is $190,000,000 today - an astonishing $190 million dollars. If you had invested $300 a month in S&P 500 index for past 30 years, the net value of your total investment will make you a millionaire today. The S&P 500 index represents over 70% of the value of the U.S. equity market. The annualized return of S&P 500 index is about 11.16% in past 30 years. If the investment period was only 20 years (not 30 years), your net worth is about one third of a million.

Manage Risks

Years of saving could be wiped out by one single unfortunate event in life if you hadn’t had proper health insurance, property insurance and life insurance.

If you are unsure of where to start and feel like you just aren’t cut out for wealth building, there are programs that will instruct you further. Wealth building seminars coach people how to earn more, save their money and live on a budget. What you’ll get out of those respected seminars are far more the strategies and the techniques they teach, you’ll often meet people who’ll share the experience and make new friends who have the similar goals. You’ll be encouraged and inspired.

Natalie Aranda writes on personal finance. The strategies to build wealth are different to an array of people. Wealth also means many different things to different investors. Despite what you think wealth means and what strategies you use to build wealth there’re really four principles of wealth building: 1) make more, 2) spend less, 3) start early and 4) manage risks. If you are unsure of where to start and feel like you just aren’t cut out for wealth building, there are programs that will instruct you further. Wealth building seminars coach people how to earn more, save their money and live on a budget.

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let’s define a few terms before answering these questions.

1. “Page views” or “page impressions.” These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.

2. “Banner view.” Like a page view, a banner view is the number of times that a banner has been displayed on website.

3. “Click through.” A click through is the number of times a website visitor has “clicked” on a particular banner ad and was transferred to the website of the banner advertiser.

4. “CTR.” CTR is the acronym for “click through rate,” which is the ratio of the number of banner view versus the number of times visitors have “clicked through” to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.

5. “CPM.” CPM is an acronym for “cost per M,” where “M” is the ancient Roman numeral for 1,000. Translation: CPM is the price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g, the cost of 1,000 banner views. So, for example, if the CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.

6. “ROS.” ROS is the acronym for “run of site,” which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.

Everyone who is in charge of a advertising or marketing department (that’s you if you’re the sole shareholder of the company) knows that advertising is, in large part, a numbers game. The more frequently your message is seen or heard, the more likely the consumer is to purchase your service or product. Take Mattress Mac with Gallery Furniture , for example. If you live in the Houston area, or if your radio can pick up the signal of almost any Houston area radio station, you cannot go a single day without hearing or seeing an advertisement for Gallery Furniture. Peppering your senses with constant reminders that “Gallery Furniture Saves You Money!” has enabled Mr. McIngvale to build his single location furniture store into an empire. (Of course, advertising alone won’t do it; you still must have a quality product or service). I have no scientific data to support this assertion, but I’ll make it anyway: I’m willing to bet that Gallery Furniture is known to more people in the greater Houston area than any other single business. How did that come to be? Mattress Mac understands the advertising numbers game and plays it better than anybody else.

Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn’t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase the traffic to your website.

Another valuable purpose of the banner ad is branding. Intertwined with the messages Gallery Furniture delivers about particular sales events or types of furniture is the company’s consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform the same function; they should be designed using your company’s logo and colors, at a minimum. Sometimes incorporating the tag line is the way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of the numbers game by continually displaying your name, logo, and colors. The more visitors that see you, the more they will come to associate your name with your type of product or service, and the more likely they will be in the future to buy from you.

Henry J. Fasthoff, IV
Principal & General Counsel
HoustonBusiness.com