One thing that occurred to me as I was browsing blogs through one of the finance aggregators that I like was the importance of a good post title. Any post that I visited was based first and foremost on the attention-grabbing nature of the title. The second consideration was if I knew the blog and liked it, but that was a distant future.

My mind then began to think what this meant from web business perspective. Basically, all it means is that to increase your chance of having people click on your ads was to get them to your blog first, and to do that you need to grab their attention. It looks like this:

Grab Peoples Attention ——-> More People Visit Your Blog ——-> More People to Potentially Click Your Ads

So what is the key to an attention grabbing title? I found this awesome description out there by CyberWyre:

The Direct Headline: Going straight to the topic of the article with minimal BS.
This strategy goes straight to the heart of the matter with no beating around the bush. They also make no attempt to mislead the user as to the content of the article.
“65% of men don’t shut the lid”

The Indirect Headline: Using words with possible double meanings in order to raise curiosity.
This strategy uses a play on words in order to raise curiosity in the reader. The problem with the indirect headline is that it usually requires more thinking power from the reader and is usually not as effective as the direct headline.
“Double your website earnings by following these steps”

The Question Headline: This strategy uses a question as the headline in order to interact and empathize with the reader.
“Do you want to make money from your blog?”

The Action Headline: This headline gives the reader an instruction which they must follow.
Present this headline with a sense of urgency and reinforce why the user must read your article. Place action words in the beginning of the headline to reinforce this effect.
“Subscribe to the CyberWyre RSS feed and always be up to date”

The How-To Headline: For obvious reasons, this headline is only useful to describe an article which will actually teach the user something. This headline is one of the simplest to write because it simply states what is being taught.
“How To Increase Your Website Earnings”